04.2011
Thesis Show Videos.
Designed at the School of Visual Arts.
I was asked by Steven Heller & Lita Talarico, MFA Design co-chairs, to lead the graphics team and art-direct the branding of our final year show. I happily took on the extra task and developed the identity of the class of 2011 thesis show: Ideopolis.
The concept behind the branding was to take the audience on a journey. A journey throughout Ideopolis, stopping at each of our individual theses along the way. These videos, and evidently the logo itself, are inspired by the flipping destination boards in airports and train stations.
Video: Cristina Vasquez & Jules Tardy
Art direction: Jules Tardy.