2011
Thesis MFA Design / Idents.
Designed at the School of Visual Arts.
Arlequin TV is my thesis project for the MFA Designer as Author program at the School of Visual Arts. Arlequin TV is a pan-European cultural channel on the Web with a strong focus on independent music videos.
The central branding element for Arlequin TV revolves around short promotional videos. The bumpers for instance, express the values of the brand, and most thoroughly define the tone of voice of the channel.
A still life, representing Europe's cultural heritage, is turned upside down to reveal its young and creative scenes.